Niacinamide has gained a lot of popularity as a cult skincare secret over the last few years, and this status is well-deserved. A form of vitamin B3, this ingredient is an amazing antioxidant that can benefit lots of skin types in different ways.

Niacinamide helps your skin maintain its natural barrier, reducing sensitivity — this is important because if your skin isn’t able to protect itself against environmental damage, it can become irritated and sensitive to even gentle skincare products. As well as these benefits, niacinamide is effective at combatting and preventing fine lines.

See all products containing niacinamide.

Use niacinamide for…
  • Protecting skin from environmental damage
  • Pigmentation issues like acne scarring
  • Controlling excess oil in the skin
  • Protecting skin against dehydration and fine lines.
Where do I use niacinamide in my routine?

Niacinamide is included in moisturisers, serums, toners, sunscreens and sometimes face masks too. You can choose from a variety of products when deciding where to include it in your skincare routine.

With so many products to choose from, you should consider your skin type and what issues you’re trying to target. Those with oily skin often find niacinamide in toners helps with balancing oil production, whilst drier skin types will benefit from a moisturising serum or lotion containing this active ingredient.

What to look for on product labels…

Niacinamide is usually listed as either ‘niacinamide’ or ‘vitamin B3’ on products ingredient lists, and these almost interchangeable.

To get the full benefit of this active, choose products where it is listed high up the ingredient list. If you’re looking to combat dehydration and restore your skin’s barrier, look for products that combine niacinamide with moisturising ingredients like vitamin E and hyaluronic acid.

Some to try...

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